The who, what and most significantly why of press launches
When you’& rsquo; re a bike brand that & rsquo; s spent thousands of dollars developing a brand-new product, you wish to make certain that word goes out. You want column inches, Instagram posts and anticipation in the market. One proven method to obtain that, and to satisfy and/or further provoke the interest of the people you’& rsquo;d prefer to purchase that item, is t.
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